Why I priced my book the way I did


I raise my eyebrow to those that claim I charge too much for my book. Yes, I priced the paperback version of my book at $16.99. Amazon.com can and will do to that price what it wants so as of today it stands at $15.58. My kindle version of the book is priced at $7.99, a price I currently do have full control over.

That’s right; I’m not “giving” you my book at $1.99. Sure if you buy the paperback I’ll thrown in the kindle version for $0.99 through kindle matchbook but that’s about it.

Why is it I don’t give it away, do I think I’m better than all those other financial authors? Am I too good to follow the marketing advice of those that say exposure is good so giving it away for free helps? The answer is NO to both. Well I do have more to offer than many other financial authors out there but that aside, I did do the $2.99 (as low as Amazon let me go) for my book, I did do the free give away through Kindle select. I still reserve the right to do price experiments again in the future.top_three

The boost in sales for those few times I did lower the price or actually gave it away was marginal. Yes I did end up number 2 in the top 100 (free) Personal Money Management but little glory did it bring the day after the offer ended.

So here is why I don’t feel bad about what I charge for the book: The book can get you on your way to becoming a MILLIONAIRE. When you’ve become a millionaire will you be thinking “wow I can’t believe I paid 15 dollars for that book” or will you be thinking “Dang, had I bought that book a year earlier I would have been a millionaire one year earlier”?

Even when you don’t become a millionaire but implement just a fraction of the methods and steps we implemented to become millionaires, you may end up saving lots of money. We saved $700 per year on Cable and ended up with the same provider, same channels and even faster internet. That by itself would make $15.58 a worthy investment. We actually ended up saving over $20,000 per year taking all sorts of measures; measure that got us to BECOMING MILLIONAIRES.

You may currently be in debt and tell yourself, this book isn’t for me, I’ve got no money to save or invest. Good news for you too. Many of the measure and steps we took to become millionaires can be applied to you GETTING OUT OF DEBT. It all boils down to finding money at the end of the month to do something with. If you’re debt, instead of investing that money, you can apply it to reducing your debt. The principle, methods, perseverance and patience are the same.

Hate to break it to you but $15.48 or $6.99 to get you on your way to becoming millionaires is a steal. $15.48 or $6.99 helping you get out of debt isn’t a bad deal either.

Set aside the money it can bring you, look at it from my perspective. I spend a good year poring my heart and soul into this book. Guess what, it will never make me rich. This is not one of those self-fulfilling schemes where you write to book about how to become a millionaire and the money will follow (thus making me a millionaire). This book will not make me rich; I made my million prior to writing the book. I’m not relying on it to make me even wealthier.

I priced the book at what I priced plain and simple because it is worth it. As a matter of fact every dollar could be worth $66,666.66 (don’t read into all the sixes, that’s what 1,000,000 divided by 15 ended up to).

So here’s my advice to you, take the bold and daring step to buy my book after that, you decide it was worth it. If you still hate it, I understand Amazon has a pretty good refund policy.

Enjoy the read. Oh and if you did like it, please do me a favor and leave a good review on Amazon.com.

Good luck reaching your financial goals.


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About Maarten van Lier

Maarten came to this country with a suitcase and a diploma. He created a financial plan and goal to become a millionaire in 10 years. He successfully turned his financial goals into reality, wrote a book about it and now blogs actively in hope of inspiring other to do the same.